Expertise - DNA Communications

01

Brand & Company Communications

Shape and develop clear, consistent narratives that build credibility and long-term emotional connections with audiences. Includes message house and narrative development, executive thought leadership, social strategy, and execution, as well as launches for products, campaigns, and public health initiatives.

02

Product Milestone Support & Scientific Communications

Drive awareness with key stakeholders of data and regulatory updates by translating clinical data and complex science into accurate, accessible, and meaningful messaging.

03

Medical Education & Congress Support

Leverage in-house scientific and medical education experts to inform, educate, and engage HCPs (and sometimes patients) about diseases, treatments, technologies, and medical advancements. Includes developing HCP-facing materials and providing end-to-end Congress booth building and on-site HCP engagement support.

04

Integrated Media Strategy & Execution

Develop earned-first media strategies inclusive of media relations (from data milestones to executive thought leadership), digital content, social strategy, and paid opportunities that reach key stakeholders. Earned media offering includes media and presentation coaching – guiding execs to engage with confidence, clarity, and impact.

05

Influencer Engagement

Identify and collaborate with KEEs and KOLs – usually through social media, blogs, podcasts, or niche communities.

06

Creative Ideation and Execution

Concept and develop campaign content across digital platforms and live engagements – including branded and unbranded experiences.

07

Website Development

Bring brand and company stories to life online with a hero asset.